For marketing teams
Campaigns, content and sign-off without the spreadsheet.
Plan the launch on a calendar that is your board, get stakeholders to approve assets where the work lives, and walk into the monthly review with the numbers already done.
The problem
The launch plan lives in five places.
Dates in a spreadsheet, briefs in documents, feedback in email and status in the Monday meeting. By the time they agree, something has moved.
- The plan is out of date by Tuesday A spreadsheet of dates doesn't know when a job slips, so someone updates it by hand, or nobody does.
- Approvals happen in the wrong place One stakeholder replies to an old version, another approves in chat, and nobody is sure which file was signed off.
- Hand-offs depend on memory The copy is finished, but design doesn't hear. The design is finished, but the reviewer doesn't know it's waiting.
- The monthly review starts from scratch Working out what shipped, what slipped and why takes a morning every month.
How it works
Three steps from brief to launch
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1
Plan the launch on the calendar
Every asset is a job with a due date on a month calendar. Drag one to another day to reschedule it, or pull it from the Unscheduled tray to give it a date. It's the same jobs as the board, not a copy.
The calendar view on a phone: a month of days with dots where jobs are due and Thursday 15 October picked, listing its four jobs with their status and assignee, and the jobs with no date below.
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2
Get sign-off on every asset
Ask for approval as you upload the file. Stakeholders approve, or reject with a note, and a rejected asset comes back as a new version, so nobody reviews an old one.
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3
Let the board pass the work on
When an asset moves to review, an automation can assign the reviewer and notify the stakeholder. Every change it makes shows on the job with the rule's name.
An automation rule named Review hand-off, switched on: when the status changes to In review, assign to Leo Ortiz, then notify Tom Becker. It has run 12 times. Beside it, Brand guidelines v3 moves to In review, the rule reassigns it from Priya Shah to Leo Ortiz, a row marked with a violet bolt records that in the job's activity, and Tom Becker, the client, is notified.
Why it works
What changes when the launch lives on one board
One plan, three views
Board, table and calendar show the same jobs, and your filters come with you, so the calendar is never out of step with the work.
Briefs that start complete
Give each kind of asset its own job type, with fields for the channel, the audience or a link to the brief. Mark the ones that must be filled in before a job is created.
A view for every stakeholder
Save "Due this week" for the whole team, or a view filtered to you that shows each person their own work when they open it.
Sign-off with a name on it
Each asset is approved or rejected once, and the decision stays on the job with who made it, when, and any note.
Numbers for the monthly review
Lead time as a median, a mean and an 85th percentile, throughput and what's at risk. Save the report and have it emailed every month.
Updates where your team already talks
The Slack app posts new jobs, comments, approvals and due date changes to a channel you choose for each project, each linking back to the job.
- The calendar is the board
- Move a job on the calendar and its due date changes everywhere. It's built into Skybase, so there's no second calendar to keep up to date.
- Every asset gets one decision
- A file is approved or rejected once, with a name and any note, and changes come back as a new version.
- Reports you can schedule
- Save any report and have it emailed every week or every month to the people you choose in your workspace.
FAQ
What marketing teams ask
Billing questions are on the pricing page. Anything else, email support@skybase.it.
Does Skybase publish or schedule social posts?
Does the calendar connect to our other calendars?
Can stakeholders outside the team approve assets?
What do the reports measure?
Can we keep a brief for every kind of asset?
Will it post to Slack?
Plan your next launch on one board.
Free plan, no credit card. Outside stakeholders you invite to a single project never cost you a seat.
Free plan · No credit card · Clients always free